AR Sales Platform for a Pharmaceutical Product
This innovative app was specifically designed for Polpharma sales representatives to effectively showcase their new product – eye drops. The app offers an immersive augmented reality (AR) experience, guiding users through a walkthrough of an allergy season scenario.
Project
Overview
Project Description
With the use of designated hardware, salesman are able to present the story of “The Eye” - a brand hero navigating the challenges of an allergy season on his little planet. Leveraging the seamless integration of storytelling and cutting-edge virtual reality (VR) technology, the app immerses users in an engaging and informative experience.
The first edition of the app turned out to be such a success that the company decided to proceed with a second edition. The updated version features character motion within the realm of the tiny planet, providing a dynamic alternative to the static product presentation.
About The Problem
Traditional sales methods have been losing their effectiveness over the years due to increased competition in the pharmaceuticals and dietary supplements market. For this reason, one of the largest pharmaceutical companies in Poland - Polpharma, has decided to equip its sales representatives with modern sales tools utilizing augmented reality (AR) technology, while presenting their products to doctors.
Advantages of sales experience using VR:
- Introduces users to the brand's world
- Presents the product, its features, and benefits in an innovative way
- Captures the attention and remains memorable to the audience
The tool can also be provided to doctors as an educational tool, presenting allergy-related issues in an engaging manner and directly driving product sales.
Key
Features
Brand Hero
Storytelling
Product Leaflet
Project Timeline
Product Discovery
The product vision was developed during two meetings with the client and involved designing that would meet business expectations. In addition to suggestions for development direction from our team, the client could also choose one of the product's stylistic proposals.
Product Development
The first app version involved AR visualization utilizing a 3D model of The Eye. Our hero was presenting the product on a static display suspended in the room's space. The application also included navigational UI elements and a product pharmacological leaflet.
Project
Tech Stack
Unity
C#
ARKit
Firebase
UniRx
Project
Tool Stack
Jira Cloud
Confluence Cloud
Slack
Project
Gallery
Reach
Us
Joanna Kasprzak
Chief Operating Officer
Joanna Kasprzak
Chief Operating Officer
Joanna Kasprzak, Ph.D. in Bioinformatics, is a specialist in data simulations and algorithms. In Apzumi, she has led over 30 successful Digital Health applications as a Project Manager or Product Owner.
Sebastian Zarzycki
Chief Technology Officer
Sebastian Zarzycki
Chief Technology Officer
Sebastian Zarzycki, MSCS in Software Engineering, has over 18 years of experience in designing, architecting, implementing and overseeing software. He's involved in all key Apzumi projects.
