Mobile fitness solution for active women - test 123
Fitiful is a Personalized Fitness Platform by Agata Zając, combining her expertise with smart technology. It offers personalized fitness solutions, tailored to users' goals, lifestyle, and equipment, along with advanced search and filtering, creating a seamless mobile fitness solution.
Project
Overview
Project Description
Fitiful is an innovative digital coaching & virtual training platform developed for Agata Zając, one of Poland’s most popular fitness influencers. This project seamlessly blends her personal brand with advanced technology, transforming her well-known workout plans into a dynamic and user-friendly custom fitness app.
The goal was to create an intuitive, personalized fitness platform that caters to women of all fitness levels. Many users struggle with finding the right workouts that match their goals, schedules, and available equipment. The challenge was to eliminate this guesswork by developing a smart, adaptive online personal training solution.
Fitiful offers an intelligent personalization system that matches users with specific workout plans based on individual preferences, including fitness objectives, lifestyle, time constraints, and equipment availability. The platform also features an advanced search and filtering system, enabling users to effortlessly find workouts based on duration, difficulty, type, and required equipment.
Additionally, fitness community engagement tools allow users to connect to social media platforms and engage with a supportive community. The application enables them to upload a reward screen generated based on their training plan progress directly to social media, helping them stay motivated throughout their fitness journey.
About The Problem
Client’s perspective:
Agata Zając, the owner of Fitiful, has been running fitness channels for over 10 years, selling workout plans in PDF format with embedded links. However, this manual approach posed several significant challenges: inefficient distribution, limited control & tracking, difficult workouts & plans updates and scalability issues. To overcome these challenges, Agata needed a digital solution that would streamline distribution, enhance content control, enable easy updates, and support business scalability.
User’s perspective:
Agata Zając leads a thriving fitness community of over 170,000 women, empowering them with a more flexible and personalized approach to fitness. Previously, users faced limitations like access only to chosen workouts or limited personalization options. To address these challenges, Fitiful needed to provide a more dynamic experience, allowing users to access all workout plans in one place and personalize their fitness journey according to their goals, preferences, and available time.
Key
Features
Pre-made workouts
Training day alerts
Personalized plans
3 subscription options
Lite workout mode
Workouts calendar
Project Timeline
Product Discovery
Our client brought a wealth of great ideas, which we refined into a cohesive, user-centric custom fitness app through dedicated workshops. Numerous brainstorming sessions ensured the final product seamlessly aligned with her vision while effectively addressing users' needs.
UI/UX Design
The design of the Fitiful app was a crucial aspect of the project. As a B2C service catering to demanding users, it needed to deliver a modern, fresh, and aesthetically refined experience. A strong focus was placed on usability, ensuring that mobile fitness solutions were accessible to users of all levels.
Product Development
We initiated Fitiful’s fitness app development with a robust admin panel designed for adding new workouts to the database and creating training plans. This tool also enables seamless user management, subscription-based fitness platform handling, and access control.
Product Development
We focused on developing an intuitive, custom fitness app that provided a seamless experience. The design was carefully crafted to ensure easy navigation and accessibility, starting with the Android version, followed by the iOS development.
QA & Project Release
The QA and deployment phase involved extensive testing due to the app's numerous dependencies, integrated payment system, and dual access levels - free and subscription-based fitness platform. Rigorous testing ensured a seamless, secure, and reliable user experience.
Project
Tech Stack
Java
Angular
Flutter
Project
Tool Stack
Atlassian
Slack
Figma
Project
Gallery
Reach
Us
Joanna Kasprzak
Chief Operating Officer
Joanna Kasprzak
Chief Operating Officer
Joanna Kasprzak, Ph.D. in Bioinformatics, is a specialist in data simulations and algorithms. In Apzumi, she has led over 30 successful Digital Health applications as a Project Manager or Product Owner.
Sebastian Zarzycki
Chief Technology Officer
Sebastian Zarzycki
Chief Technology Officer
Sebastian Zarzycki, MSCS in Software Engineering, has over 18 years of experience in designing, architecting, implementing and overseeing software. He's involved in all key Apzumi projects.
